UBM business segments
UBM operates in three main business segments:
UBM is the world’s second largest ‘pure play’ event organiser. We organise tradeshows and other live ‘in person’ events which enable communities to do business. Revenues are generated by exhibitors purchasing space at our tradeshows, through event sponsorship and, at some of our events, through attendee entrance fees.
Our PR Newswire business provides communications products and services to professionals working in marketing, public relations, corporate communications or investor relations roles. As well as distributing our clients’ messages and content, PR Newswire also helps identify target audiences and monitors how effectively customers’ messages have been communicated.
Other Marketing Services
We carry out campaigns on behalf of clients looking to enhance their branding, customer awareness, reach and engagement or to generate sales leads. We offer our clients measurable return on investment and high audience engagement through our online products, controlled circulation publications and virtual events. Revenues are generated through advertising (such as website banner ads or page space), lead generation services, organising live online events and building or managing community websites on behalf of clients. These products are closely related to Events and support the same sectors.