Events range from large scale global industry tradeshows through to much smaller scale incentive events. Events are recognised as one of the few ‘traditional’ media types which have continued to thrive in the digital age. The unique experience of face-to-face interaction between buyers and sellers provided by tradeshows continues to be an important part of many industries’ sales and marketing activities but is increasingly complemented by digital components.
AMR, the events industry analyst, estimates that in 2013, the revenues of the global events industry grew by 4.1% to $27billion. AMR projected a Compound Annual Growth Rate (CAGR) for the global events industry of 4.7% between 2012–2017.
With an estimated 2.6% of the world market for events, UBM is recognised as the world’s second largest business in the highly fragmented events industry (although the second largest ‘pure play’ organiser).
While the market share of each event within the specific niche community / geography it serves is the key to the strength of the UBM portfolio, UBM’s event portfolio is biased towards faster growth Emerging Markets.
UBM runs more than 400 events in more than 30 different countries around the world. Most of our events are ‘exhibitor paid’ tradeshows. A small number of our events (principally our US-based technology shows) are ‘attendee paid’ events. UBM also operates a number of conferences, usually as components of a wider portfolio of media products designed to serve a particular commercial community.
UBM runs events worldwide and has a particularly strong presence in Emerging Markets (non-G10 countries, notably for UBM China, Brazil, India, Thailand, Singapore, Indonesia, Malaysia, Philippines, Mexico and UAE) creating a unique platform on which to grow in parallel with these fast-developing economies.
1.Emerging Markets constituents are the non-G10 countries – most notably for UBM: China, Brazil, India, Thailand, Singapore, Indonesia, Malaysia, Philippines, Mexico and UAE.
UBM events serve a wide range of more than 70 different commercial communities. In aggregate the largest community UBM events serves is the technology community.
For more detailed information on UBM’s strategy and business performance in this segment, please refer the UBM Annual Report and Accounts.
UBM Asia now hosts some of our largest shows in China covering a wide range of industries: the video below features the 2013 APLF Materials, Manufacturing & Technology event hosted in Hong Kong.
UBM has carefully explored the commercial opportunities of reproducing aspects of tradeshow's face to face experience with the digital environment. As a result virtual events have become an increasingly well-established component of UBM's digital product portfolio in support of UBM tradeshows as well as custom products offered to external customers. UBM has now transplanted the expertise into UBM’s wider businesses.