Events

Events range from large scale global industry tradeshows through to much smaller scale incentive events. Events are recognised as one of the few ‘traditional’ media types which have continued to thrive in the digital age.  The unique experience of face-to-face interaction between buyers and sellers provided by tradeshows continues to be an important part of many industries’ sales and marketing activities but is increasingly complemented by digital components. 

AMR, the events industry analyst, estimates that in 2012, the revenues of the global events industry grew by 5.2% to $27.6 billion. AMR projected a Compound Annual Growth Rate (CAGR) for the global events industry of 5.2% between 2011–2016.

With an estimated 1.9% of the world market for events, UBM is recognised as the world’s third largest business in the highly fragmented events industry (although the second largest ‘pure play’ organiser).

UBM runs more than 400 events in more than 30 different countries around the world. Most of our events are ‘exhibitor paid’ tradeshows. A small number of our events (principally our US-based technology shows) are ‘attendee paid’ events. UBM also operates a number of conferences, usually as components of a wider portfolio of media products designed to serve a particular commercial community. UBM runs events worldwide and has a particularly strong presence in Emerging Markets (non-G10 countries, notably for UBM China, Brazil, India, Thailand, Singapore, Indonesia, Malaysia, Philippines, Mexico and UAE) creating a unique platform on which to grow in parallel with these fast-developing economies.  UBM Annual Report and Accounts. © UBM 2013 Contact UBM Disclaimer Privacy policy Accessibility