PR Newswire

PR Newswire provides communications products and services to professionals in marketing, public relations, corporate communications and investor relations roles in businesses, government and other non-commercial organisations. PR Newswire’s mission is to enhance customers’ reputation, brand and revenues by enabling their content to reach and engage their target audiences.

Advertising, marketing, public relations, corporate communications and investor relations are increasingly using a common set of techniques and tools to communicate an organisation’s message more consistently and across a wider range of media.

The emerging digital environment is changing how many organisations communicate with their audiences. Interactive digital technology platforms allow organisations to develop their communications practice beyond traditional ‘one way’ techniques, adopting communications methods which drive engagement with target audiences.

Our businesses operating in the Targeting, Distribution & Monitoring segment support professional communicators with a range of products and services which meet their emerging needs.

PR Newswire

PR Newswire provides a wide range of Targeting, Distribution & Monitoring services, the largest of which is the distribution of organisations’ news and other content (also known as wire products). The business is primarily US-based but is experiencing significant growth beyond its core US markets.

	1.Emerging Markets constituents are the non-G10 countries – most notably for UBM: China, Brazil, India, Thailand, Singapore, Indonesia, Malaysia, Philippines, Mexico and UAE.

PR Newswire’s analysis of third party data illustrates that it, along with Business Wire, is a market leader in wire distribution in the US.

PR Newswire is experiencing a rapid rise in the use of Multimedia News Releases (MNRs), reflecting the growing use of sophisticated digital content in marketing and communications practice.

PR Newswire’s analysis of third party data illustrates it is leading provider of services in this market. PR Newswire’s MultiVu is the primary business unit serving this space.

MultiVu

MultiVu’s broadcast and multimedia production and distribution services help customers communicate their key messages to their target audiences in the media, in the financial community and to the general public. MultiVu helps customers maximise their return on investment in multimedia production by creating compelling content and distributing that content across a range of media platforms – reaching traditional radio and television media and online channels and encompassing emerging platforms such as social media and mobile devices. For more information, go to www.multivu.com.

For more detailed information on UBM’s strategy and business performance in this segment, please refer the UBM Annual Report and Accounts.