UBM business segments
UBM operates in two1 main business segments:
UBM is the world’s largest ‘pure play’ event organiser. We organise tradeshows and other live ‘in person’ events which enable businesses to do business, transact, learn and network as part of a professional or commercial community. Our Events First strategy provides a framework for both maximising and preserving the value being created. Revenues are generated by exhibitors purchasing space at our tradeshows, through event sponsorship and, at some of our events, through attendee entrance fees.
Other Marketing Services
We carry out campaigns on behalf of clients looking to enhance their branding, customer awareness, reach and engagement or to generate sales leads. We offer a range of high quality, sector specific digital and print products (such as community websites, digital directories and print publications). These enable our clients to reach their target audiences or enhance their professional knowledge and can improve both attendee and exhibitor experiences at all our events.
The PR Newswire business provides communications products and services to professionals working in marketing, public relations, corporate communications or investor relations roles and is a leading distributor of premium releases in the US and Canadian markets.
(1) On 15 December 2015 UBM announced the sale of PR Newswire to Cision for $841m. Completion of the disposal, which is dependant on competition clearance, accelerates the implementation of UBM's 'Events First' strategy by increasing the focus on the attractive B2B events industry.