PR Newswire provides communications products and services to professionals in marketing, public relations, corporate communications and investor relations roles in businesses, government and other non-commercial organisations. As well as distributing clients’ messages and information, PR Newswire also helps clients target audiences and monitors how effectively their messages are communicated.
Advertising, marketing, public relations, corporate communications and investor relations are increasingly using a common set of techniques and tools to communicate an organisation’s message more consistently and across a wider range of media.
The emerging digital environment is changing how many organisations communicate with their audiences. Interactive digital technology platforms allow organisations to develop their communications practice beyond traditional ‘one way’ techniques, adopting communications methods which drive engagement with target audiences.
* On 15 December 2015 UBM announced the sale of PR Newswire to Cision for $841m. Completion of the disposal, which is dependant on competition clearance, accelerates the implementation of UBM's 'Events First' strategy.