UBM PLC Press Releases
UBM launches its exciting brand refresh
UBM today launched a brand refresh across its global offices.
The refreshed brand identity highlights the company’s belief in the value of connecting on a meaningful, human level. By creating rich experiences that bring people together, UBM enables its customers to succeed – to build relationships, close deals and grow their businesses.
“UBM is all about the magic that comes from human connection. Incredible things happen when people come together – both at our events and in our workplaces. Today UBM-ers are gathering at our offices around the world to celebrate the power of events and the value we bring to our customers” said Pamela Moore, Head of Internal Communications.
The updated visual identity is warm and playful. The company conveys the personal element of its new narrative through the use of a hand-written font and a rich photographic element. Various filter treatments are applied to the photos which will enable the company to include more user-generated images in the future.
Kate Postans, Head of Investor Relations & Corporate Communications, explained the decision to refresh the brand: “Over the last 10 years UBM has undergone significant changes – a broad media conglomerate with a distinct print publishing bias, then a global B2B marketing services and comms company. Now, following the disposal of PR Newswire last year and the recent acquisition of Allworld Exhibitions, UBM is considered a pure-play Events company. It is time to have an updated brand identity that conveys the magic of what we do.”
The refreshed brand has been rolled out on the company’s website www.UBM.com and through its social media channels.
About UBM plc
UBM plc is the largest pure-play B2B Events organiser in the world.
In an increasingly digital world, the value of connecting on a meaningful, human level has never been more important. At UBM, our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events people build relationships, close deals and grow their businesses.
Our 3,750+ people, based in more than 20 countries, serve more than 50 different industry sectors – from fashion to pharmaceutical ingredients. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.
Notes to editors
The company worked with Radley Yeldar to craft the new narrative and develop the refreshed visual identity.
The new ubm.com website was built by Investis.UBM launches its exciting brand refresh